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    Killer Dana is dead (the OG surf spot, not the store). Long live John Severson

    Killer Dana is dead (the OG surf spot, not the store). Long live John Severson

    Words by Haydn Kramer

    Or so it might have been said. For without John, there would be no “Surfer” magazine, and without Dana Point there may have been no John Severson, and forever, those legacies will be intertwined.


    The demise of a legendary point break to the age of rational economic vitality (and the good that harbors can afford) was always balanced by the loss of a revered surf spot, a point of renown, and a place that Richard Henry Dana described as, “…the most beautiful spot on the California coast”.


    When John landed in Dana Point with a fledgling “36 -page- clipped- together-black-and-white”, bundle of photographs, a cartoon, and an impassioned love of surfing; he launched a culture, a media, and what became a “surf industry”. As the Beach Boys morphed from “Surfs Up”, to “Pet Sounds” and the Beatles, and Dylan and Dora seeped into the exploding “California Dreamin’,” John was perfectly positioned to chronicle all that followed.


    “Killer Dana” Surf shop on Del Prado is located next to where John sat and contemplated the heart and soul of what became California’s (arguably) most identifiable cultural icon: The Surfer. 


    In the late 60’s John Severson sat at the apex of a sport straddled between some mystical calling of the Pacific, and the commerce that would allow the sport to flourish, for good or ill.


    Ron Stoner, Rick Griffin, Jeff Devine, Art Brewer, Steve Pezman, Drew Kampion---all owe some part of their existence to John’s vision for what became Surfer magazine. Surfer became the vessel of opinion, outlaw surf culture, and the commercial enterprises invented by a self-sustaining surfers---and allowed for, “ah, knocking off a bit. It’s 6 ft. and glassy….”


    It was a complicated shore John edited Surfer on: Was it a sport or a lifestyle? Were surfers’ political animals, or just on an endless journey for waves? Bums or brilliant?  Vietnam and Woodstock, long boards or short boards? Environmental degradation or elements of commerce to improve coastal access to all? He was keenly aware of ecology, before it was cool, before The Surfrider Foundation was an idea.


    John Severson was a filmmaker, an artist, a journalist, and most of all a surfer. His perhaps overly romantic final vision: the film Pacific Vibrations, was a kaleidoscope of emerging psychedelic music and imagery, that left unresolved the question of embrace or abandonment of a lifestyle or a sport. He retreated to Maui to contemplate just that and returned to painting where his works were exhibited in museums around the world.

    In the final analysis, John embodied a complex mix of a publishing visionary, a prophet of ecological doom, and a surf stoked grommet, who knew the secret every surfer knows; once the ocean has its hooks in you, there is no going back…. Ever.

    Killer Dana Officially Open for Business at Second Location in Dana Point Harbor

    Killer Dana Officially Open for Business at Second Location in Dana Point Harbor

    Killer Dana Surf Shop's second location in the Dana Point Harbor at 34483 Golden Lantern, Dana Point CA 92629.

    Nestled inside the Dana Point Harbor, local surf shop, Killer Dana, has officially opened its doors. Tried-and-true shop owners, Mike Foster and Carrie Bloom are thrilled to call the Harbor home to their second Killer Dana store. With Dana Point’s roots buried deep within its core, this historic surf shop welcomes you with open arms. 

    The original Killer Dana Surf Shop located on Del Prado in Dana Point, CA. 

    What was once known as Orange County’s best surf, hosting 12 to 15-foot swells, Killer Dana holds some of the greatest surf legend’s most treasured waves. Standing under a massive sepia-colored photo inside the newly opened surf shop, owner Mike Foster explains how this killer surf destination got its name. “People used to surf right here. It was called Killer Dana because back then, they didn’t have leashes for surfboards yet and you can see how rocky it is. That being said, if you lost your board, the rocks would kill your board. The really good guys surfed out towards the rock pile and the beginners stuck more around Doheny. When they decided to put the harbor in, it really broke the hearts of the locals and everyone who had ever been lucky enough to surf here,” said Foster.

    Early 1960’s photo of the original Killer Dana Surf Break, courtesy of Killer Dana Surf Shop.

    Photo by Leroy Grannis of Killer Dana before the 1966 demolition of the much beloved wave.

    In 1966, construction of the Dana Point Harbor began, quickly turning this dreamy Orange County gem into a distant memory. In hopes to keep the infamous surf destination alive, Foster and Bloom are dedicated to sharing its rich history and tragically unforgiving story through their surf shop. “We truly love the history of Killer Dana and sharing its story with every person that walks in the door. We have lots of old pictures, even an old sign from 29 years ago hanging in our store today,” says Bloom. 

    The original Killer Dana sign from first store hangs proudly 29 years later in their new Harbor location. 

    Not only does this dynamic duo work tirelessly to maintain a true local Southern California surf shop, but they take pride in creating an environment that every person wants to be a part of. “Even with our employees, we work hard to teach them that it’s important how we make people feel when they walk in. We don’t know what they have going on in their life or what challenges they are going through. It’s important that we make everyone feel welcomed and important,” Foster explains. Both locations offer a great selection of surfboards, bodyboards, skimboards, wetsuits, and all the surf must-haves. The new location is intricately merchandised with a large selection of beach accessories for men, women, and children. Along with this, they have expanded their rental offerings from paddleboards and surfboards to umbrellas and beach chairs, with an option to utilize their Killer Dana Surf Shop shuttle service to and from the beach.

    Beachgoers can rent wetsuits, paddleboards, umbrellas and other beach necessities from both Killer Dana locations.

    Located on Del Prado, also home to the Redo Market, sits the original Killer Dana Surf Shop. With wetsuits hanging outside the door and boards ready to cruise a Pacific Ocean wave, you will be fully immersed in its rich surf heritage. “The community has rallied behind us, which is why we work so hard to keep the old Dana Point roots. To me, that is the most rewarding thing,” Foster said. You can plan to stop by and say hello at the next Redo Market. The original shop is located at 24621 Del Prado Ave. 


    Vintage & Maker’s Market Potentially Postponed Until 2021

    Vintage & Maker’s Market Potentially Postponed Until 2021

    Responding to the continued increase in Coronavirus, California has announced a sweeping rollback for businesses. The State is asking to pause and to not congregate in crowds, to keep your distance and to protect yourself and the vulnerable.

    The City of Dana Point officials have chosen to postpone all large in person events until it is safe to do so. There is no guidance or new date confirmed at this time and we are looking forward to hosting Redo when it is safe to do so. 

    Thank you to all for your perseverance and for staying vigilant. 

    Your grateful Redo Market team.

    14-Year-Old Arlo Kraus is Serving Up Ice Cream, Popsicles and Nostalgia with his Bicycle Cart Throughout Dana Point

    14-Year-Old Arlo Kraus is Serving Up Ice Cream, Popsicles and Nostalgia with his Bicycle Cart Throughout Dana Point
    14-year old Capo Beach surfer Arlo Kraus started selling ice cream and popsicles two years ago with a bicycle push cart or “Paleta,” similar to the ones he saw while in Mexico. He describes his first cart as “a retro cart with a bike attached that some guy’s grandfather sold street corn out of.” Arlo filled it up with ice cream, popsicles and drinks and the rest is history. Peddling his icy treats around Doheny and the Dana Point Harbor, he worked a whole summer, saved up his profits and just a month ago purchased a fancy new and larger bicycle-driven ice cream cart. With a shiny blue slightly retro logo, bright orange umbrella and chalkboard menu sign, Arlo is back in business this summer with his second cart. He now runs two carts on weekends when crowds are bigger and has a close friend manning the helm of his original cart.

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    Jack’s Restaurant announces exclusive Tiki Bar at upcoming Redo Market

    Jack’s Restaurant announces exclusive Tiki Bar at upcoming Redo Market
    Tiki expert/mixologist Craig Dunlap, restaurateur Jack Loconoslo, and Redo founder Randy Hild have been getting their haircut at The King’s Club Barbershop in Dana Point for years. Bonded by their love of a great haircut and a well-crafted Mai Tai, it’s easy to see how these three passionate locals became the creative, culinary & cocktail forces behind this year’s Tiki Bar experience at the Redo Vintage and Maker’s Market. With Craig’s Tiki Booth being a jaw-dropper at last year’s Redo Market, Jack’s Restaurant was eager to collaborate for this exclusive one day only Redo event. The Market will also feature Beer Gardens with refreshing cold ones on tap. 

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