Redo Market Surf Auction Makes Rare And Vintage Surfing Collectables Available
For the first time ever, all things vintage surf, all in one place.
DANA POINT, CALIFORNIA — Launching this summer, the Redo Market Surf Auction is bringing vintage surf history and collectables to life with its first-ever auction. Featuring 100 of the most interesting and collectable objects in the surf universe, including fine art, ultra-rare photography and publications, vintage tees, boardshorts, jackets, trophies and more, for the first time ever, it’s all things surf in one place.
Conceptualized by Redo Market Founder Randy Hild, who’s career as an iconic brand builder, marketer and collector spans decades, the Redo Market Surf Auction seeks to provide a trusted, authoritative platform for the collectors and sellers to pursue the most rare and collectable surf memorabilia and ephemera. Advised by Randy Rarick, who’s one of the most experienced surf collectors on the planet today and has a vast and deep experience running surf-themed auctions.
The list of world-class collectors involved in this inaugural auction include, Cary Weiss, Keith Eshelman and Dan Pincetich, Dick Metz, Spencer Croul, Mark Fragale and Tim DeLaVega, among others. With decades of experience between them, their respective collections feature some of the most sought-after items in the space.
Vissla has also come on board as a sponsor and will be involved in the auction via content collaborations with their ambassadors and creatives, as well as activations before and during the auction window. Dedicated to creators, innovators and the art of surfing, it’s a perfect hit for such a unique event steeped in surf history and culture.
The online preview for the auction will launch on July 28, 2023. Bidding will close on August 5, 2023.
“We’re proud to present the largest variety of historic surf collectables ever gathered in one place,” Hild explains. “Not only that, but we’re ecstatic to be able to help lend a hand in preserving and sharing the history, heritage and culture of surfing with a portion of our proceeds going to the Surfing Heritage and Culture Center.”
Some of the lots already confirmed for the auction are simply unavailable anywhere else. Among the photography on offer are works from the early 20th century by pioneering photographers Frank Davey and A.R. Gurrey, including an original copy of Gurrey’s 1914 book, “The Surf Riders Of Hawaii.”
Among other highly collectable surf books in the auction are three very rare copies of Tom Blake’s 1935 “Hawaiian Surfriders,” one with a special tapa cover, another with a personal signature and inscription from Blake dated 1935. There are also two copies of Doc Ball’s 1946 “California Surfriders,” one being an original copy signed from Ball to fellow photographer LeRoy Grannis.
On the subject of books, one very special lot includes a one-of-a-kind passport photo belonging to famed American author Jack London. Shot shortly before his “Cruise Of The Snark” period, it holds special meaning for surf collectors.
Diving into surfing’s golden era of the 1950s and 1960s, a Duke Kahanamoku lot features vintage surf trunks, a tee shirt from the original Duke contest (signed by Fred Hemmings and Ricky Grigg), as well as a number of pieces of event and personal ephemera.
Other lots include original Rick Griffin artwork, a very rare bound collection of the first eight volumes of Surfer Magazine, a comprehensive collection of rare posters, lobby cards and promotional material from Bruce Brown’s seminal “The Endless Summer. There are also a number of vintage clothing items including Dale Velzy’s personal Cowboy hat and bolo tie, Leroy Grannis’s Jacket from the prestigious Duke Kahanamoku contest, as well as surf trunks, tees and more.
And for collectors of historic and vintage surfboard brands, there are impressive lots featuring Greg Noll, Dewey Weber and so much more.
A portion of the proceeds from the auction will benefit the Surfing Heritage and Culture Center and their mission to preserve and share the history, heritage and culture of wave-riding.